Here is a sampling of the work of which I’m most proud, from infusing feeling into fitness copywriting to helping my local park attract new volunteers and interviewing a Michelin-starred chef. If you want to know more about what I’m writing, reading or thinking about, please reach out at tayrhaynes@gmail.com.
 

Spring Health

Herman-Scheer

Behavioral health company Spring Health partnered with Herman-Scheer to create content on Instagram and LinkedIn. I participated in the development and execution of a comprehensive strategy to position them as a leader in the mental health space, with a strong focus on education and thought leadership. During our time with Spring Health, we’ve helped grow their LinkedIn audience beyond 100k followers.

  • Monthly client briefing

  • Monthly content planning

  • Developing copy and/or storyboards for 30+ pieces of content per month across two channels

  • Monitoring and responding to analytics and algorithmic updates

  • Video scripting

  • Creator briefing

BowFlex

Herman-Scheer

After working with Collins to rebrand, fitness veteran BowFlex tapped Herman-Scheer to execute a rollout on social. I assisted with developing a comprehensive strategy to bring their refreshed brand to life. I currently lead verbal on social, translating business goals into engaging, exciting content. I also wrote copy for the BowFlex Inc. corporate site.

  • Monthly client briefing

  • Monthly content planning

  • Developing copy and/or storyboards for 20+ pieces of content per month, across two channels

  • Video scripting

  • Creator briefing

  • Campaign development

  • Website writing

Nadel

Ludlow Kingsley

At Ludlow Kingsley, we rebranded B2B merchandising company Nadel. I assisted with creating their new website and brand messaging, including content strategy, copywriting and developing a scalable structure for their portfolio. Moreover, I wrote marketing materials and social content to communicate their new brand to the world.

  • Brand messaging

  • Stakeholder interviews

  • UX writing + content strategy

  • Copywriting

The Friends of Elysian Park

Volunteering

I joined the Friends of Elysian Park (formerly known as the Citizens Committee to Save Elysian Park) in early 2020, right before the COVID pandemic began. During the pandemic, I refreshed the organization’s website and revived email and social communications. Ever since it has been safer to gather in public, I have spearheaded several events in the park, including trash cleanups, new member orientations and an outdoor photo exhibit in early 2023 which hundreds of people visited. I’m honored to contribute my communications expertise to the cause; since I joined, we have recruited several new board members and dozens of volunteers.

Freelance Writing

My writing has been published on blogs and websites, magazines and newspapers. As you can probably tell from my clips, I don’t have a particular niche — I enjoy learning about new topics through writing and research all the time. Browse some of my favorite freelancing work as of late ⤵️

Thanks for reading :)