Stuff I’ve loved working on.

Fatty15 • Website strategy + copy for an industry-leading supplement.
Spring Health • Social strategy + content for a B2B mental health leader.
Eko • Brand messaging + copywriting for the modernized stethoscope.
Minicircle • Brand messaging, copywriting, + content strategy for a modern gene therapy platform.
Rodeo Doughnuts • Brand messaging for a baked goods purveyor with an Old West twist.
Bristol Farms • Social strategy + content for an iconic SoCal grocer.
Postscript • Social strategy + content for a San Francisco specialty market and cafe.
ITO • Brand messaging for a global leader in organized travel essentials.
Kali • Brand messaging + UX writing for an app that earns you $$$ while you walk.
Nadel • Brand messaging + copywriting for a branded merchandise leader.
Papaya Veterinary Care • Content strategy + copywriting for a veterinarian caring about people and pets in SoCal.
Juno Veterinary • Employer brand strategy + messaging for a veterinarian transforming pet care in Canada.
Dipsea • Reimagined brand messaging for a spicy audiobooks app, by women for women.

Scroll down for a closer look at a few of my faves.

Spring Health

Herman-Scheer

Content Strategy | Copywriting | Analytics | Account Management

I serve as a content strategist and copywriter for Spring Health, translating business goals into resonant social content on Instagram and LinkedIn. Over the course of our partnership, we’ve grown their LinkedIn audience to 170k+, consistently outpacing competitors across engagement metrics. Spring Health was valued at $3.3 billion in 2024.

Dipsea

Herman-Scheer

Content Strategy | Copywriting

Dipsea wanted to reposition away from an audio erotica app and toward a library of romantic fiction to attract more investment. I rewrote their homepage and about page with this new positioning in mind, and provided a verbal toolbox for them to use in the future.

BowFlex

Herman-Scheer

Content Strategy | Copywriting | Analytics | Account Management

After working with Collins to rebrand focused on the feeling of fitness, BowFlex enlisted Herman-Scheer to execute a roll-out on social. I helped bring their refreshed brand to life, assisting with multi-media production for social content. I led content strategy and copywriting for Instagram, briefing influencers and curating user-generated content along the way.

Nadel

Ludlow Kingsley

Brand Messaging | Content Strategy | Copywriting

At Ludlow Kingsley, we rebranded B2B merchandising company Nadel. I assisted with creating their new website and brand messaging, including content strategy, copywriting and developing a scalable structure for their portfolio. Moreover, I wrote marketing materials and social content to communicate their new brand to the world.

The Friends of Elysian Park

board member

 
 

I joined the Friends of Elysian Park (formerly known as the Citizens Committee to Save Elysian Park) in early 2020, right before the COVID pandemic began. During the pandemic, I refreshed the organization’s website and revived email and social communications. Ever since it has been safer to gather in public, I have spearheaded several events in the park, including trash cleanups, new member orientations and an outdoor photo exhibit in early 2023 which hundreds of people visited. I’m honored to contribute my communications expertise to the cause; since I joined, we have recruited several new board members and dozens of volunteers.

Freelance Writing

My writing has been published on blogs and websites, magazines and newspapers. As you can probably tell from my clips, I don’t have a particular niche — I enjoy learning about new topics through writing and research all the time. Browse some of my favorite freelancing work as of late ⤵️

Thanks for reading :)